Sales Page Generator

SKILL.md Preview

---
name: sales-page-generator
description: Use this skill when the user asks Claude to write a sales page, sales letter, offer page, or long-form copy to sell a course, coaching offer, service, or product. Trigger when the user mentions selling an offer, needing copy for a landing or checkout page, or phrases like 'write the page for my new program' or 'I need copy to sell this.' This skill helps produce a structured, conversion-ready long-form sales page.
compatibility: Claude.ai, Claude Desktop
---

# Sales Page Generator

## Purpose
Produce a long-form sales page that follows one proven structure every time, so copy quality stays consistent across offers and an editor always knows where each element lives.

## When to Use This Skill
Use it whenever the user needs persuasive long-form copy to sell a specific offer, whether the request is direct ('write my sales page') or indirect ('I need copy to convert visitors into buyers for my $500 program').

## When Not to Use This Skill
Do not use it for short ad copy, a single email, or social posts, which have their own formats. Do not use it when the user has no defined offer yet; help them clarify the offer first.

## Required Inputs
- The offer: what it is, what it delivers, and the price.
- The target buyer and the specific pain or desire it addresses.
- The mechanism: why this offer works when other approaches failed.
- Proof available (testimonials, results, credentials) and the guarantee.

## Workflow
1. Confirm the four inputs in one batch; do not guess missing pieces.
2. Write the hook leading with the buyer's desired outcome or sharpest pain.
3. Name and agitate the problem, then introduce the unique mechanism that makes the solution work.
4. Present the offer as the delivery vehicle for the mechanism and stack its components with value.
5. Add proof, then a plainly stated guarantee, then one primary CTA repeated through the page.

## Output Format
Return the full page in order: Hook, Problem, Mechanism, Offer, Proof, Guarantee, CTA. Label each section as a comment the user can strip. Match any word count or format (GHL embed, plain HTML) the user specifies.

## Quality Standards
- One core promise per page; no second offer introduced.
- Every section earns the next and the CTA is unmissable.
- Voice matches the brand if one is supplied; reading level matches the buyer.
- Uses contractions, no hype padding, no em dashes.

## Edge Cases
If proof is missing, insert a clearly bracketed placeholder and tell the user what to supply rather than inventing testimonials or results. If the offer is vague, ask one round of clarifying questions before writing.

## Safety and Limitations
Never fabricate proof, results, or testimonials. Do not make income or outcome guarantees the user has not authorized. Flag any claim that needs substantiation.

## Test Prompts
1. I'm launching a $497 productivity course for freelancers who feel buried in admin work. The mechanism is a weekly batching system. I have three testimonials and a 30-day guarantee. Write the full sales page.
2. Write a long-form sales page for my done-for-you Pinterest management service. It's $1,500 a month for product-based ecommerce brands who can't keep up with content. No testimonials yet, but I have my own store results.
3. I need a sales page for a $97 meal-prep template pack aimed at busy parents. The angle is 'dinner decided for the whole week in 20 minutes.' Keep it punchy and under 1,200 words.

Skill Details

Package Preview

Trigger Phrases

• "I'm launching a $497 productivity course for freelancers who feel buried in admin work. The mechanism is a weekly batching system. I have three testimonials and a 30-day guarantee. Write the full sales page."
• "Write a long-form sales page for my done-for-you Pinterest management service. It's $1,500 a month for product-based ecommerce brands who can't keep up with content. No testimonials yet, but I have my own store results."
• "I need a sales page for a $97 meal-prep template pack aimed at busy parents. The angle is 'dinner decided for the whole week in 20 minutes.' Keep it punchy and under 1,200 words."