Email Nurture Sequence Builder

SKILL.md Preview

---
name: email-nurture-sequence-builder
description: Use this skill when the user asks Claude to write an email sequence, nurture flow, welcome series, launch emails, or follow-up campaign. Trigger when the user mentions warming up a list, the emails for a funnel, or phrases like 'write the emails that lead into my offer' or 'I need a welcome series.' This skill helps produce a complete, numbered email sequence with subject lines and CTAs.
compatibility: Claude.ai, Claude Desktop
---

# Email Nurture Sequence Builder

## Purpose
Produce a complete email sequence using one fixed persuasion arc, so every launch runs proven logic and a teammate can pick up any email and know its job.

## When to Use This Skill
Use it whenever the user needs a connected series of emails toward a goal: nurturing a new lead to a sale, onboarding, or re-engaging a cold list.

## When Not to Use This Skill
Do not use it for a single one-off email or for broadcast newsletters with no sequence logic. Do not use it before the offer and audience are defined.

## Required Inputs
- The offer and its price.
- The audience and how they entered (lead magnet, webinar, cold).
- The brand voice or sample copy.
- The sequence goal (nurture to sale, onboarding, re-engagement).

## Workflow
1. Confirm the inputs in one batch.
2. Map the default arc to the audience temperature, compressing to five emails for warm audiences.
3. Write each email to a single idea with one CTA.
4. Keep voice consistent across the whole sequence.
5. Use real deadlines for urgency, or value-based reasons to act when no deadline exists.

## Output Format
Return all emails in order, numbered. For each: subject line plus one alternate, preview text, body, and a single CTA, each labeled.

## Quality Standards
- One idea and one CTA per email.
- Consistent voice across the sequence.
- Subject lines earn the open without clickbait.
- Uses contractions, no em dashes, no hype.

## Edge Cases
If voice samples are missing, ask for one or two or proceed in a clean neutral voice and flag it. If urgency is requested but no real deadline exists, use value-based urgency and say so rather than inventing a fake countdown.

## Safety and Limitations
Never fabricate results or false scarcity. Do not promise outcomes the user has not authorized.

## Test Prompts
1. Write a 5-email nurture sequence for people who downloaded my free 'first 10 clients' checklist. The offer at the end is a $1,200 group coaching program for new coaches. My voice is warm but direct.
2. I need a 7-email launch sequence for a cart-opening this Friday for my $300 Notion template system. Audience is solopreneurs who already follow me. Build in the real Friday deadline.
3. Build a re-engagement sequence for subscribers who haven't opened an email in 90 days. I want to win them back before I clean the list. Offer is a free strategy call.

Skill Details

Package Preview

Trigger Phrases

• "Write a 5-email nurture sequence for people who downloaded my free 'first 10 clients' checklist. The offer at the end is a $1,200 group coaching program for new coaches. My voice is warm but direct."
• "I need a 7-email launch sequence for a cart-opening this Friday for my $300 Notion template system. Audience is solopreneurs who already follow me. Build in the real Friday deadline."
• "Build a re-engagement sequence for subscribers who haven't opened an email in 90 days. I want to win them back before I clean the list. Offer is a free strategy call."