Positioning and Offer Fit

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---
name: positioning-offer-fit
description: Use this skill when the user asks Claude to sharpen their positioning, clarify their message, differentiate an offer, or figure out how to position something. Trigger when the user mentions their offer not landing, sounding like everyone else, or phrases like 'help me position this so it stands out.' This skill helps produce a structured positioning statement and message angles.
compatibility: Claude.ai, Claude Desktop
---

# Positioning and Offer Fit

## Purpose
Convert a fuzzy offer into sharp positioning on a fixed template, so the user ends with a clear statement of who it is for, what it does, and why it is different.

## When to Use This Skill
Use it when an offer's message is unclear, generic, or not converting, before writing the rest of the copy.

## When Not to Use This Skill
Do not use it to write full sales copy (use the sales page skill after positioning is set). Do not use it without knowing what the offer delivers.

## Required Inputs
- What the offer is.
- Who the user thinks it is for.
- The main alternatives the buyer considers.
- What the user believes makes it different.

## Workflow
1. Confirm inputs in one batch.
2. Pin the target buyer and the specific problem they feel.
3. Identify the alternatives they currently use, including doing nothing.
4. Find the offer's true differentiator that competitors cannot easily claim.
5. Sharpen the core promise to one outcome and assemble the positioning statement.

## Output Format
Return the filled positioning statement (For [buyer] who [need], [offer] is the [category] that [benefit], unlike [alternative], because [differentiator]), the reasoning behind each part, and two or three message angles built from it.

## Quality Standards
- The differentiator is real and hard to copy; a generic one is challenged and sharpened.
- One promise, one category.
- Message angles flow directly from the positioning.
- Uses contractions, no em dashes, no hype.

## Edge Cases
If the differentiator is generic, say so and push for a sharper one rather than accepting it. If the buyer is too broad, narrow it before writing the statement.

## Safety and Limitations
Do not invent differentiators the offer does not actually have.

## Test Prompts
1. My offer is a $1,500 'social media management' service and it sounds like everyone else's. Help me position it so it stands out to restaurant owners.
2. I have an online course on productivity. The market is crowded. Walk me through positioning that gives me a real differentiator, not just 'better.'
3. Help me sharpen the positioning for my bookkeeping service for creative agencies. I keep losing to cheaper generalists.

Skill Details

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Trigger Phrases

• "My offer is a $1,500 'social media management' service and it sounds like everyone else's. Help me position it so it stands out to restaurant owners."
• "I have an online course on productivity. The market is crowded. Walk me through positioning that gives me a real differentiator, not just 'better.'"
• "Help me sharpen the positioning for my bookkeeping service for creative agencies. I keep losing to cheaper generalists."